Permanent Make Up Amsterdam

Looking for a permanent make up specialist Amsterdam? Kim Loy’s (PMU) Studios specialises in permanent make up around Amsterdam for eyebrows, lips, and eyes, including the exclusive Hyperrealism Brow. Our studio is the only one in Amsterdam to provide this advanced permanent makeup technique.

permanent makeup amsterdam kim loy


Permanent make up specialist in Amsterdam

True artists in permanent makeup in the city of A’dam (PMU)

What is PMU Amsterdam | Permanent make up, also known as micro pigmentation or cosmetic tattooing, is an increasingly popular form of physical enhancement in which pigments are used to add color to the lips, eyes, and eyebrows within our studio located in Amsterdam. It can be used to add subtle definitions to eyebrows, such as restoring lost hair or adding thickness and fullness. Furthermore, it can make lips appear fuller and add color, and accentuate eyes. The effects look more natural than traditional makeup, but stay on the skin longer, usually 1-3 years. Permanent makeup is applied by an expert specialist who adheres to hygienic safety practices before performing the procedure with specialized needles.


What Our Clients in Amsterdam Say About Us…

Wendy de Koning
Wendy de Koning
Super blij met het resultaat. Ik had nooit gedacht dat ik ook zulke mooie wenkbrauwen kon hebben! Behandeling verliep super, Kim neemt veel tijd om verwachtingen te bespreken en tussentijds te checken hoe het eindresultaat moet worden. Elke keer als ik nu in de spiegel kijk ben ik blij verrast!
Kristina Zdravkovska
Kristina Zdravkovska
Kim is a magician! She transformed my brows in the exact way that I wanted! They look so natural and full, I love them! The studio is clean, and lovely music was playing during the treatment 🙂 This is my studio to go to from now on for my brows. I highly recommend Kim's studio! You will not be disappointed!
Roxie Betts
Roxie Betts
Kim is the most incredible artist! Her skills in permanent makeup are undeniable. Her work is flawless. You won't be disappointed!!
Naomi Martín Hillen
Naomi Martín Hillen
My second retouch-appointment was on the 4th of December 2020. It seems to me, because of my experience, that Kim takes her job very seriously. I was very impressed by her attention to detail. She sent me a kit for testing allergies with her ink beforehand. She did a wonderful job when I came for the consult, she was very kind, made me feel heard, took whatever remarks I had very seriously and took the time to create the brows the way I wanted them. She explained the whole process very thoroughly so I knew what to expect before each step. I was planning on going back within a year to retouch them, as she said I should expect them to last 8-12 months. After 2+ years they are still looking amazing and I still get compliments and remarks about them. Only when I do very heavy makeup do I ever feel the need to do anything to them. Kim did a fantastic job and I would recommend her to anybody! Photo is my brows now, 25-02-2023!
Giorgia Ozzano
Giorgia Ozzano
Kim is an amazing artist! I’m very happy with the result!
Anette ten Berge
Anette ten Berge
Very happy with this salon! It’s clean and very professional. Kim helped me and she took the time to explain everything before she started. She did the hyperrealism brows on me and the result is amazing!
Dirk en Marjolein
Dirk en Marjolein
Very happy with my new eyebrows!! Kim is very professional and a real artist!!

For who is permanent make up Amsterdam

Permanent makeup can be used by both men and women living in and close to Amsterdam and is often applied to areas such as eyebrows, eyes and lips. It gives you a natural look that lasts for years and helps you save time on your daily makeup routine. Whether you want to add definition to your facial features, correct blemishes, or simply simplify your beauty routine, permanent makeup is an ideal solution for many.

What are the benefits of permanent make up Amsterdam?

Permanent make up (PMU) benefits | The benefits of permanent make up, also known as PMU, are numerous because it helps accentuate the beauty of your facial features (e.g., eyebrow hairs or eyelashes) and makes them more prominent.

It also eliminates the need for additional makeup, such as eyeliner, lip liner and eyebrow pencils, which can be time-consuming if applied daily. It is important to note that the initial treatment may require more than one session to allow the pigments to properly settle into the skin.

If you want permanent makeup applied, make sure you find an experienced specialist who knows your skin type and can advise you on whether it is suitable for PMU. With careful application and maintenance, permanent makeup can last for many years and give you an effortless look that never needs updating, thus achieving the desired result!

permanent make up amsterdam benefits

Appointment for permanent make up Amsterdam

Permanent make up for you in Amsterdam

If you’re looking for expertly-applied permanent makeup in Amsterdam and the surrounding areas, look no further than Kim Loy’s Studio. As a specialist in permanent makeup, I can provide the precise and flawless permanent makeup that you’re looking for. Whether you’re interested in perfectly-shaped eyebrows or tightly-lined eyeliner, Kim Loy’s Studio Amsterdam uses safe equipment and a perfectionist approach to achieve stunning, long-lasting results. If you’re curious about the possibilities and safety of permanent makeup, I’m happy to explain everything to you.

Our PMU Certifications for Amsterdam

The permanent make up artist in Amsterdam | Our experienced Permanent make up artists in Amsterdam will help you achieve your desired look, restore your confidence, and save you time with our selection of permanent makeup solutions. We work according to maximum safety regulations and have all the top licenses and certifications possible for PMU.

* GGD Licence holder for Semi-permanent makeup
* Certified GOLD Microblading Artist with Beauty Angels Academy
Microblading course accredited by the Association of Beauty Therapists UK
Completed Tattoo Infection Control Level 2 (VTQ) Training
Master Trainer with Beauty Angels Academy
Hyper Realism Masterclass with ID Liner
W-Brow with Nataliya Yeremenko Academy
Masters Hands with Nataliya Yeremenko Academy
Tattoo Removal with Girlz Ink Training
Powder Brows with Beauty Angels Academy

Permanent Make Up (PMU) Treatments in Amsterdam

Different types of permanent make up we provide at Kim Loy’s PMU studio Amsterdam | Microblading is popular for creating natural-looking eyebrows with realistic hair-like strokes. Lip blush (full lips) can give your lips a beautiful pink stain that lasts for months unlike regular makeup. Powder brows provide a more subtle, powdery finish than microblading, and permanent eyeliner gives you an effortless look without the hassle of applying every day. For those who want an ultra-realistic look, hyper-realistic brows are the way to go; this technique uses digital tools to create incredibly realistic results that mimic natural hairs. Whichever option you choose, permanent makeup allows you to look your best with minimal effort!

Check our PMU pricing >>>

The PMU Team in Amsterdam

permanent make up specialist amsterdam Kim loy


Master Permanent Makeup Amsterdam Artist & Trainer

Specialist in: Hyperrealistic Eyebrows

Read more about Kim here.

permanent make up specialist amsterdam Roxie


Master Permanent Makeup Amsterdam Artist & Trainer

Specialist in: Lip Blush & Eyeliner

Read more about Roxie here.

FAQ permanent make up Amsterdam

How long does permanent make up last?

The average lifespan of permanent make up can vary depending on the type and skin type used, but usually lasts 1-3 years.

The lifespan of permanent make up can be affected by several factors, including:
1) Skin type – Oily skin tends to absorb pigment more slowly than dry skin, which can cause pigment to fade more quickly.
2) Sun/UV exposure – Prolonged sun exposure without SPF protection can cause pigment to fade faster in some cases
3) Product quality – Certain brands use less resistant pigments or formulas that do not adhere as well; these need to be touched up more often for optimal results
4) Application Process – An experienced and certified technician will apply the pigments so that they will last longer, while people who go with inexperienced technicians may not get such longevity out of their permanent makeup.
5) Aftercare Routine – Proper aftercare and avoiding violently scrubbing your face, picking at your skin and overexposure to the sun are all important components to avoid unnecessary fading when it comes to permanent makeup services.

With proper care, the results last significantly longer than regular makeup because it is formulated in your own natural shade, so there is no smudging or bleeding because it is waterproof, whereas regular cosmetics have an expiration date and come off easily with sweat or contact with water. This makes it an ideal choice for busy women looking for a long-lasting yet low-maintenance beauty routine and who want effortless glamour without having to worry about constantly reapplying a layer throughout the day!

Can permanent make up fail?

Yes, it can fail! Improper techniques by an inexperienced technician can lead to unevenly applied pigment, color stains on the skin and other visible flaws. If permanent makeup is not applied properly, it often looks fake and unnatural; this can be embarrassing for the wearer and difficult or even impossible to reverse. To avoid these types of results, it is best to seek experienced technicians who understand how pigmentation works with your specific skin tone.

Another problem with permanent make up is that the effects don’t last forever; over time, the ink fades because our bodies shed dead skin cells every month. The degree of fading also depends on exactly where your permanent make up was applied: areas that have been exposed to sunlight more often fade faster than others, because ultraviolet radiation breaks down the pigments over time. In addition, aging affects everyone differently; as we age, our faces can change naturally, so previously perfect-looking eyebrows or lip lines become less attractive when still present because their shape no longer matches their new surroundings (e.g., frown lines deepening).

What is the difference between permanent make up and tattooing?

Permanent make up and tattooing both involve the use of needles to inject pigment into the skin, but there are some key differences between the two:

  1. Purpose: The primary purpose of permanent makeup is to enhance natural features, such as eyebrows, eyeliner, and lip color, whereas tattooing is primarily used for decorative or symbolic purposes.

  2. Technique: The technique used for permanent makeup is more delicate and precise than that used for tattooing. The needles used for permanent makeup are typically finer and the pigment is injected into the upper layer of the skin, whereas tattooing involves deeper penetration of the skin.

  3. Pigment: The pigment used for permanent makeup is formulated differently than that used for tattooing. Permanent makeup pigments are designed to fade over time, whereas tattoo pigments are designed to last indefinitely and may contain a mix of organic and inorganic ingredients.

  4. Location: Permanent makeup is typically applied to areas of the face, whereas tattoos can be applied to any part of the body.

Overall, while both permanent makeup and tattooing involve the injection of pigment into the skin, they serve different purposes and use different techniques and materials. It’s important to choose a skilled and experienced artist who specializes in the type of service you’re seeking.

What to do when eyebrows become thinner or irregular in shape?

Thinning or irregular eyebrows can be a sign of aging, but can also be caused by various medical conditions. Fortunately, there are ways to combat this problem. Permanent makeup is an option that helps restore the natural shape and pigmentation of the eyebrows. In this form of cosmetic tattooing, a specialized device is used to implant pigment into the layer of skin. The results are semi-permanent and last for several years before needing to be updated. Another option is microblading, which does not come recommended, where small needles are used to insert natural-looking hairs into the eyebrows. Both procedures offer a more permanent solution than traditional cosmetics and provide fuller, thicker-looking eyebrows that last longer.

What are the disadvantages of permanent makeup?

Permanent make up can be a great way to enhance the appearance of your face and body with minimal effort, but it is important to remember that there are drawbacks to applying permanent makeup.

One of the main disadvantages of permanent make up is that the procedure can be painful and not suitable for every skin type. This is especially true with Microblading! Although some people claim that it is painless, most people find that they have to use numbing creams or agents to make the process more comfortable. By the way, we do not experience this with our other treatments then microblading!

Moreover, there is also a risk of discoloration if it is not done properly. That is why it is really important to have it done by a specialist like Kim Loy. If not applied properly, it can also lead to an uneven appearance or even infections. Finally, permanent makeup, although it sounds like an easy fix, can still require regular touch-ups to maintain the desired look. So multiple treatments may be required.

In our studio, however, we are more often told that it stays on longer than expected!

How long does permanent make up take to apply?

Permanent makeup can seem like an intimidating option to many, especially when it comes to the time required. Contrary to popular belief, you don’t have to spend days of your life doing it – in fact, the process only takes a few hours! It’s cosmetic tattooing without the drawbacks of a real tattoo. Depending on the specific type of permanent makeup you choose (such as eyebrow shading or lip tinting), and the level of customization desired, you can usually expect to spend up to 1-2 hours at your appointment. However, the first appointment is far from the end – usually, after you’ve had permanent makeup applied, you’ll need regular touch-ups to keep your look long-lasting.

Kim Loy Studios

We provide premium cosmetic tattoo treatments which deliver long lasting natural looking results. The satisfaction of our customers is our number one priority and we aim to deliver this satisfaction with integrity.

Come On In

Kim Loy Studios

Gallery Salon Studios, Bilderdijkstraat 77, 1053KM, Amsterdam

Follow Us