Learn Hyperrealism Brows In Amsterdam, Taught Personally
By Kim Loy
A hands-on, in-person training at Kim Loy Studios in Amsterdam. Learn the technique that made us the only Hyperrealism Brows specialist studio in the city, work on latex until you are ready, then complete your first real model under Kim’s guidance.
This is 1-1 training. Not group training. Certificate on completion. No prior experience required. 12 months of support after you finish.
WHO THIS IS FOR
Ideal for beginners
This training is built for anyone starting from zero. You do not need a PMU background, a machine, or any diplomas to join. Over three days (with your model day scheduled separately once you are ready) you will learn the full Hyperrealism Brows technique from theory through to working on real skin.
This is not a course you complete once and forget. You will leave with a starter kit, a certificate, and the foundation to start practicing properly and safely.
MEET YOUR TRAINER
Trained personally by Kim Loy
Kim is the founder of Kim Loy Studios and the Netherlands’ first Hyperrealism Brows specialist. She built her studio and technique from scratch in Amsterdam, and is now known for training that is honest, hands-on, and thorough rather than rushed.
You are not learning from a franchise or a rotating team. You are learning directly from the artist who developed this approach and still works on clients in the same studio, every week.
Credentials:
- GGD Licence holder for semi-permanent makeup
- Certified GOLD Microblading Artist, and Master Trainer Beauty Angels Academy
- Hyper Realism Masterclass, ID Liner
- Tattoo Infection Control Level 2 (VTQ) Training
- Judge and Demonstrator at various international PMU events
THE PROGRAMME
How the training works
The training runs over three days. Day 1 and 2 are fixed and run together. Day 3, your model day, is arranged personally with Kim once your latex work is ready, so there is no pressure to work on skin before you are confident.
Theory and pattern practice
- Introduction to Hyperrealism Brows and permanent makeup fundamentals
- Skin anatomy and hygiene standards
- Colour theory and pigment selection
- Introduction to the PMU machine, and needles
- Learning brow patterns on paper
Latex practice and business foundations
- Practising strokes and patterns on latex
- Advice on opening and running your own PMU studio, from GGD requirements, practical first steps, marketing and everything inbetween.
- Kim performing a full model treatment for you to observe start to finish
Your model day (scheduled individually)
- Once your latex practice looks consistent, we book you in for your own model (Ideally 6-12 weeks after the start of your training)
- Full hands-on treatment carried out under Kim’s direct guidance
- Personal feedback and tips
- Certificate awarded on completion
WHAT'S INCLUDED
Your starter kit
PMU machine
Professional-grade device included so you can practice and take clients with confidence from day one.
Pigments
Curated pigment set selected for hyperrealism brow work and the most common skin undertones.
Studio opening guidance
Full guidance on opening your own PMU studio, covering GGD requirements and first steps
Certificate of completion
A recognised certificate confirming your training and readiness to begin working with clients.
12 months of feedback & support
One full year of feedback and support through our online student platform, so you never feel stuck.
Mapping Equipment
All the tools you’ll need to map and pre-sketch your first models and clients
PRICING
Investment
EUR 3,995
(including BTW)
Or pay in 3 instalments of EUR 1,398.25
(total EUR 4,194.75, a 5% charge applies for spreading payment)
Next Available Dates
See below
Day 1 and 2
Model day arranged personally with Kim once you’re ready.
Location
Kim Loy Studios, Keizersgracht 500, 1017 EH Amsterdam
Group size
1-1 only, so you get proper attention.
Availability
Training Dates
FREQUENTLY ASKED QUESTIONS
FAQ
Do I need any experience to join?
No. There are no prerequisites. Many students start with no PMU background at all.
What happens if my latex practice isn't ready in time for a model day?
That’s exactly why we don’t fix Day 3 in advance. You go away after Day 2, keep practising on paper and latex, and once your work is consistent we schedule your model day together. There’s no pressure to work on real skin before you’re ready.
What's in the starter kit?
A PMU machine, starter pigments, mapping equipment and full guidance on opening your own PMU studio, including GGD licensing steps.
Will I get a certificate?
Yes, awarded on completion of your model day.
Where does the training take place?
At Kim Loy Studios, Keizersgracht 500, Amsterdam.
Can I pay in instalments?
Yes. We offer a 3-instalment plan with a 5% charge added to cover the cost of spreading payment.
Do I get support after the training ends?
Yes. You’ll have 12 months of feedback and support through our online student platform, so you’re not on your own once you leave the studio.
Do I need to bring my own model?
Yes, the student can bring their own model. Otherwise, Kim can also supply one.
LET’S GET STARTED
Ready to learn Hyperrealism Brows properly?
Spaces are limited to keep the training hands-on and personal. If you’re ready to start, get in touch and we’ll confirm your place on the next available date.
EMAIL: kim@kimloystudios.com
WHATSAPP: +31 (0)640446517
Chat via WhatsApp