Kim Loy Studios (formerly Microblading Amsterdam) has made the decision to discontinue the Microblading treatment due to the potential for significant and permanent skin trauma. This page is intended to provide you with details about the Microblading treatment, why it has been discontinued, and information about the new, safer and superior alternative treatments available.


Wendy de Koning
Wendy de Koning
Super blij met het resultaat. Ik had nooit gedacht dat ik ook zulke mooie wenkbrauwen kon hebben! Behandeling verliep super, Kim neemt veel tijd om verwachtingen te bespreken en tussentijds te checken hoe het eindresultaat moet worden. Elke keer als ik nu in de spiegel kijk ben ik blij verrast!
Kristina Zdravkovska
Kristina Zdravkovska
Kim is a magician! She transformed my brows in the exact way that I wanted! They look so natural and full, I love them! The studio is clean, and lovely music was playing during the treatment 🙂 This is my studio to go to from now on for my brows. I highly recommend Kim's studio! You will not be disappointed!
Roxie Betts
Roxie Betts
Kim is the most incredible artist! Her skills in permanent makeup are undeniable. Her work is flawless. You won't be disappointed!!
Naomi Martín Hillen
Naomi Martín Hillen
My second retouch-appointment was on the 4th of December 2020. It seems to me, because of my experience, that Kim takes her job very seriously. I was very impressed by her attention to detail. She sent me a kit for testing allergies with her ink beforehand. She did a wonderful job when I came for the consult, she was very kind, made me feel heard, took whatever remarks I had very seriously and took the time to create the brows the way I wanted them. She explained the whole process very thoroughly so I knew what to expect before each step. I was planning on going back within a year to retouch them, as she said I should expect them to last 8-12 months. After 2+ years they are still looking amazing and I still get compliments and remarks about them. Only when I do very heavy makeup do I ever feel the need to do anything to them. Kim did a fantastic job and I would recommend her to anybody! Photo is my brows now, 25-02-2023!
Giorgia Ozzano
Giorgia Ozzano
Kim is an amazing artist! I’m very happy with the result!
Anette ten Berge
Anette ten Berge
Very happy with this salon! It’s clean and very professional. Kim helped me and she took the time to explain everything before she started. She did the hyperrealism brows on me and the result is amazing!
Dirk en Marjolein
Dirk en Marjolein
Very happy with my new eyebrows!! Kim is very professional and a real artist!!

What Is Microblading?

Microblading is a type of Permanent Makeup that fills in the eyebrows, removing the need for eyebrow makeup. The application process involves using a hand-held tool that resembles a tiny blade. The blade is dipped into pigment and then gently scored into the skin to create paper-like cuts, depositing pigment into the skin to mimic a single hair. During a Microblading Amsterdam treatment, hundreds of these cuts are made across the brow to fully fill in the eyebrows.

Why I’ve Stopped Microblading?

The following content is based on my personal experience and professional opinion, and should not be viewed as a criticism of other artists who continue to offer the Microblading treatment. These are my own findings and subsequent decisions, and it’s possible that other PMU artists may have different experiences and opinions regarding this treatment.

Formerly Microblading Amsterdam

Between January 2020 and June 2021, I offered the Microblading treatment at my business, which was then known as Microblading Amsterdam. However, during this time, I encountered several issues that ultimately led to my decision to discontinue offering this treatment in the summer of 2021. Some of these issues include:

1. Scarring

One of the most frequent issues I witnessed was caused by other technicians who, due to their lack of experience, cut too deeply into the skin, resulting in permanent scarring. These scars are typically a deep red or purple color and cannot be easily concealed with other permanent makeup techniques. This is the worst-case scenario, and regrettably, it is not an uncommon occurrence.

Microblading Amsterdam

2. The Treatment Can’t Be Don’t Multiple Times.

Despite performing the Microblading treatment with a light touch, it became apparent to me that it can only be performed once, maybe twice in a client’s lifetime. Constantly cutting the same area of skin over many years, no matter how gentle the cuts, can lead to the formation of scar tissue. Therefore, at Microblading Amsterdam, I would not perform Microblading on my clients more than twice, including the touch-up.

3. It’s Not Suitable For Everyone

Microblading can only be performed on individuals with young, healthy, normal to dry skin. Any other skin types such as mature, thin, oily, or sensitive are problematic as they cannot withstand the trauma caused by Microblading.

 4. It’s Painful

The process can be quite painful as it involves cutting into the skin.

 5. Healing Process Can Be Difficult

If the cuts are too deep, the healing process can be severe, leading to the formation of thick scabs.

 6. The Strokes Can Blur

At Microblading Amsterdam, I observed that the strokes in Microblading were placed close together to create a full-looking eyebrow. However, with time, these strokes tended to blur and spread into each other, resulting in a Powder Brows appearance rather than the intended hair stroke effect.

 7. Longevity

Because of the way the skin is cut during the process, the pigment gets deposited deeper in the skin compared to other treatments that involve an electronic machine. As a result, the pigment tends to remain blurred in the skin for several years. This can be a problem if you want to maintain the sharpness of your hairstroke pattern. Unfortunately, it’s not possible to do hairstrokes on top of old, visible pigment.

 8. Creativity Is Limited

Microblading’s hairstroke patterns are quite limiting in terms of creative freedom because crossing or touching the strokes can cause significant skin trauma, leading to pigment migration.


What’s The Alternative?


After my disappointment with Microblading, I embarked on a quest to find a better alternative that would provide my clients with the natural-looking, hairstroke brows they desired, without damaging their skin. That’s when I discovered the HYPERREALISM technique, which was gaining popularity in Russia and Estonia.

Using an electric tattoo needle, the Hyperrealism technique involves creating an eyebrow picture on the skin, resulting in stunningly realistic and gentle outcomes that do not scar the skin. Unlike Microblading, it’s safe to have this treatment multiple times. At the time, only a few artists around the world could execute this technique skillfully, but I was determined to become one of them. Currently, I’m the only artist in Amsterdam offering the Hyperrealism technique, which is highly specialized and suitable for all skin types. It’s particularly effective for those with Alopecia or hair loss due to chemotherapy. This is why in 2023, I rebranded my business from Microblading Amsterdam to Kim Loy Studios.

If you want to learn more about this NEW treatment, please check out the Hyperrealism treatment we provide at Kim Loy Studios below.

Kim Loy Studios

We provide premium cosmetic tattoo treatments which deliver long lasting natural looking results. The satisfaction of our customers is our number one priority and we aim to deliver this satisfaction with integrity.

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Kim Loy Studios 

Gallery Salon Studios, Bilderdijkstraat 77, 1053KM, Amsterdam

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