Kim Loy Studios (formerly Microblading Amsterdam) has made the decision to discontinue the Microblading treatment due to the potential for significant and permanent skin trauma. This page is intended to provide you with details about the Microblading treatment, why it has been discontinued, and information about the new, safer and superior alternative treatments available.


U Cline
U Cline
Na lang twijfelen en veel salons op instagram te bekijken ben ik bij Kimloystudios uitgekomen. Het resultaat is echt bovenverwachting goed. Durfde niet zo goed permanente make-up te laten zetten. Ik ben echt ontzettend blij met het resultaat en ben heel vriendelijk geholpen. Kim neemt de tijd en neemt je stap voor stap door de hele behandeling. Ik ben zeer tevreden met het resultaat! Ik kan Kim zeker aanbevelen!
Gail Spanjaard
Gail Spanjaard
Zeer blij met het resultaat van de behandeling! Kim gaat zeer professioneel en geduldig te werk. Een echte aanrader!
Vanessa Newby
Vanessa Newby
Wow! My old lady, 90s brows were transformed into full, natural brows again! Kim's choice of colour and the thickness are amazing! I highly recommend Kim, she is professional and super good at her job! Her workspace is clean, and the procedure is hygienic. I could not be happier with the service and the end product!
Joanna Klencner
Joanna Klencner
Kim is amazing, very caring, super precised, I could not imagine better effect. Highly recommend!
Tina Varkevisser
Tina Varkevisser
I recently had the hyperrealism brow treatment with Kim, and could not be happier. Very pleased with the whole process and the end result which looks incredibly natural and realistic. Fantastic through and through - couldn't recommend Kim more.
Michelle Lin
Michelle Lin
Everything was highly professional, clearly communicated, and skillfully done. I am very happy with the results of the hyperrealism brows - a very natural effect.
Christina K.
Christina K.
5 star review for Kim! I am beyond satisfied with my new brows. Since I was 10 years old I was very conscious of drawing my eyebrows since I had a scar from an accident in my left brow. It has been an insecurity for years that I hid away with drawing on them daily. I would not make my brows wet anymore in the pool etc. Now, I have been watching Kim’s instagram for a few years and always wanted to do semi-permanent brows since her results looked so neat. When I saw her hyperrealism brows, I immediately thought that that was the perfect match. I planned it so that I would be on vacation with the healing process. I was a bit worried about that part with my brows looking all weird. But I cant believe that the whole process it looked so well! For one day it looked a bit weird with a part that was peeled off but besides that it looked so good. I am now on day 8 and they are almost fully healed. I also really appreciated her service during my appointment. When I had different ideas of the model she took her time and drew it out and took the time to explain to me not to make the decision to draw them to close now because it would be a permanent decision. I can not wait for the results after the touch-up. Kim definitely deserves her roses.
Desy Hollander
Desy Hollander
Kim is the best you can get when it comes to super realistic eyebrows. She studies your face closely and does exactly what looks good and what enhances your face in the most natural way possible. She’s also a very pleasant person to be around, which is nice as you’ll be in her chair for a while😄 I will definitely come back in the future to refresh my brows. 10/10 recommend!

What Is Microblading?

Microblading is a type of Permanent Makeup that fills in the eyebrows, removing the need for eyebrow makeup. The application process involves using a hand-held tool that resembles a tiny blade. The blade is dipped into pigment and then gently scored into the skin to create paper-like cuts, depositing pigment into the skin to mimic a single hair. During a Microblading Amsterdam treatment, hundreds of these cuts are made across the brow to fully fill in the eyebrows.

Why I’ve Stopped Microblading?

The following content is based on my personal experience and professional opinion, and should not be viewed as a criticism of other artists who continue to offer the Microblading treatment. These are my own findings and subsequent decisions, and it’s possible that other PMU artists may have different experiences and opinions regarding this treatment.

Formerly Microblading Amsterdam

Between January 2020 and June 2021, I offered the Microblading treatment at my business, which was then known as Microblading Amsterdam. However, during this time, I encountered several issues that ultimately led to my decision to discontinue offering this treatment in the summer of 2021. Some of these issues include:

1. Scarring

One of the most frequent issues I witnessed was caused by other technicians who, due to their lack of experience, cut too deeply into the skin, resulting in permanent scarring. These scars are typically a deep red or purple color and cannot be easily concealed with other permanent makeup techniques. This is the worst-case scenario, and regrettably, it is not an uncommon occurrence.

Microblading Amsterdam

2. The Treatment Can’t Be Done Multiple Times.

Despite performing the Microblading treatment with a light touch, it became apparent to me that it can only be performed once, maybe twice in a client’s lifetime. Constantly cutting the same area of skin over many years, no matter how gentle the cuts, can lead to the formation of scar tissue. Therefore, at Microblading Amsterdam, I would not perform Microblading on my clients more than twice, including the touch-up.

3. It’s Not Suitable For Everyone

Microblading can only be performed on individuals with young, healthy, normal to dry skin. Any other skin types such as mature, thin, oily, or sensitive are problematic as they cannot withstand the trauma caused by Microblading.

 4. It’s Painful

The process can be quite painful as it involves cutting into the skin.

 5. Healing Process Can Be Difficult

If the cuts are too deep, the healing process can be severe, leading to the formation of thick scabs.

 6. The Strokes Can Blur

At Microblading Amsterdam, I observed that the strokes in Microblading were placed close together to create a full-looking eyebrow. However, with time, these strokes tended to blur and spread into each other, resulting in a Powder Brows appearance rather than the intended hair stroke effect.

 7. Longevity

Because of the way the skin is cut during the process, the pigment gets deposited deeper in the skin compared to other treatments that involve an electronic machine. As a result, the pigment tends to remain blurred in the skin for several years. This can be a problem if you want to maintain the sharpness of your hairstroke pattern. Unfortunately, it’s not possible to do hairstrokes on top of old, visible pigment.

 8. Creativity Is Limited

Microblading’s hairstroke patterns are quite limiting in terms of creative freedom because crossing or touching the strokes can cause significant skin trauma, leading to pigment migration.


What’s The Alternative?


After my disappointment with Microblading, I embarked on a quest to find a better alternative that would provide my clients with the natural-looking, hairstroke brows they desired, without damaging their skin. That’s when I discovered the HYPERREALISM technique, which was gaining popularity in Russia and Estonia.

Using an electric tattoo needle, the Hyperrealism technique involves creating an eyebrow picture on the skin, resulting in stunningly realistic and gentle outcomes that do not scar the skin. Unlike Microblading, it’s safe to have this treatment multiple times. At the time, only a few artists around the world could execute this technique skillfully, but I was determined to become one of them. Currently, I’m the only artist in Amsterdam offering the Hyperrealism technique, which is highly specialized and suitable for all skin types. It’s particularly effective for those with Alopecia or hair loss due to chemotherapy. This is why in 2023, I rebranded my business from Microblading Amsterdam to Kim Loy Studios.

If you want to learn more about this NEW treatment, please check out the Hyperrealism treatment we provide at Kim Loy Studios below.

Kim Loy Studios

We provide premium cosmetic tattoo treatments which deliver long lasting natural looking results. The satisfaction of our customers is our number one priority and we aim to deliver this satisfaction with integrity.

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Kim Loy Studios 

Gallery Salon Studios, Bilderdijkstraat 77, 1053KM, Amsterdam

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