About Kim
“The purpose of permanent makeup is not to achieve flawless eyebrows, but rather to enhance your natural brows and improve their appearance.“
In my opinion, permanent make up should serve as an enhancement to your natural features. By utilizing the natural shape and structure of your brow hair and bone, we can create hyper-realistic brows that are fuller and fluffier, while still maintaining a beautiful, natural appearance.
As a PMU artist, I take pride in the meticulous process of tattooing fine lines to create a shape and pattern that is tailored specifically to you. After starting my career in 2019 and noticing a gap in the market for high-quality permanent make up services in Amsterdam, I began my training in microblading and powder brows. Since then, my brow artistry has evolved towards a hyper-realism style using an electric PMU tattoo machine.
Over the years, I have developed a keen eye for observing a client’s face, analyzing their current brow, and listening to their preferences. Using this information, I am able to create a fine line brow tattoo that is almost indistinguishable from real brow hair. This technique requires precision and patience, but I find it to be incredibly rewarding, which is why it is currently the only treatment that I offer. It is where my passion lies.
I take great care in every aspect of the process, from selecting the perfect color and machine to choosing the right needle for your skin type. Before beginning the tattoo, I carefully pre-sketch a bespoke pattern, positioning each new hair stroke with thought and intention.
Just as your face and eyebrows are completely unique, your permanent make up should be tailored to your individual features. No two people are alike, and your PMU should reflect that.
Professional Details
Master Trainer with Beauty Angels Academy
Hyper Realism Masterclass with ID Liner
W-Brow with Nataliya Yeremenko Academy
Masters Hands with Nataliya Yeremenko Academy
Tattoo Removal with Girlz Ink Training
Powder Brows with Beauty Angels Academy
Certified GOLD Microblading Artist with Beauty Angels Academy
Microblading course accredited by the Association of Beauty Therapists UK
Completed Tattoo Infection Control Level 2 (VTQ) Training
GGD Licence holder for Semi-permanent makeup in Amsterdam
Kim Loy Studios
Come On In
Kim Loy Studios
Gallery Salon Studios, Bilderdijkstraat 77, 1053KM, Amsterdam