[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”||1px|||” global_colors_info=”{}”]<\/p>\n
Let\u2019s talk about pricing your Permanent Makeup treatments \u2014 because I know this is one of the biggest struggles artists face.<\/p>\n
So many PMU artists want<\/em> to charge premium prices\u2026 How do you go from low prices to high prices \u2014 without losing clients, confidence, or credibility?<\/p>\n Hi, I\u2019m Kim from Kim Loy Studios<\/strong>, and at the time of recording this (October 2025), I\u2019m currently the most expensive Permanent Makeup artist in the Netherlands<\/strong>.<\/p>\n I charge \u20ac850 for my first Hyperrealism Brow treatment<\/strong>, with a \u20ac150 touch-up<\/strong> \u2014 bringing the total investment to \u20ac1,000<\/strong>.<\/p>\n And one of the most common questions I get is:<\/p>\n \u201cHow do I get to that \u20ac1,000 price point?\u201d<\/strong><\/p>\n In this post, I\u2019m going to break down:<\/p>\n Why most artists stay stuck at low prices<\/p>\n<\/li>\n The biggest pricing mistakes I see<\/p>\n<\/li>\n And what actually needs to change if you want to charge premium prices sustainably<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||12px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n When artists first enter the market, they\u2019re often surrounded by competition.<\/p>\n Everyone is offering:<\/p>\n Microblading<\/p>\n<\/li>\n Powder brows<\/p>\n<\/li>\n Lips<\/p>\n<\/li>\n Eyes<\/p>\n<\/li>\n<\/ul>\n When you\u2019re new and offering the same treatments as everyone else<\/em>, it feels like the only way to compete is on price.<\/p>\n So artists charge low. And that\u2019s the first trap.<\/p>\n When you position yourself as a generalist<\/strong>, price becomes the only differentiator.<\/p>\n And that\u2019s a race you don\u2019t want to win.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||12px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n One of the biggest mindset shifts you need to make is this:<\/p>\n Your prices should reflect the value you provide \u2014 not what others are charging.<\/strong><\/p>\n If someone else is charging \u20ac200 for brows, that doesn\u2019t mean you should match them\u2026 or undercut them.<\/p>\n It means you need to ask:<\/p>\n How can I deliver a level of expertise that puts me in a different category?<\/p>\n<\/li>\n How can I position myself so price comparisons stop happening?<\/p>\n<\/li>\n<\/ul>\n When you\u2019re truly premium, clients don\u2019t shop around. [\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||12px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This is something many artists are afraid to admit \u2014 but it\u2019s true.<\/p>\n Premium pricing attracts premium clients.<\/strong><\/p>\n Clients who:<\/p>\n Respect your time<\/p>\n<\/li>\n Value your expertise<\/p>\n<\/li>\n Follow aftercare<\/p>\n<\/li>\n Don\u2019t haggle<\/p>\n<\/li>\n Don\u2019t ask for discounts<\/p>\n<\/li>\n<\/ul>\n These are clients with disposable income who understand that quality costs more.<\/p>\n And when someone pays a premium price, they inherently value the work more<\/strong>.<\/p>\n This creates a better experience for you and<\/em> the client.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||12px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Another critical mindset shift:<\/p>\n You\u2019re not just selling a PMU treatment. You\u2019re selling:<\/p>\n Confidence<\/p>\n<\/li>\n Transformation<\/p>\n<\/li>\n Safety<\/p>\n<\/li>\n Skill<\/p>\n<\/li>\n And most importantly \u2014 expertise<\/strong><\/p>\n<\/li>\n<\/ul>\n Expertise comes from focus.<\/p>\n That\u2019s why I consistently teach artists to choose one technique and become exceptional<\/em> at it.<\/p>\n When people recognise you as \u201cthe artist for that<\/em> treatment,\u201d price resistance disappears.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||14px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Let\u2019s talk about what not<\/em> to do.<\/p>\n Discounts and promotions might fill your diary short-term \u2014 but they destroy long-term positioning.<\/p>\n Being the cheapest is not a business strategy. [\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||14px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n You can\u2019t simply double your prices and expect everything to work itself out.<\/p>\n Higher prices must be backed by:<\/p>\n Better skill<\/p>\n<\/li>\n Stronger results<\/p>\n<\/li>\n Clear specialisation<\/p>\n<\/li>\n Client validation<\/p>\n<\/li>\n<\/ul>\n Premium pricing is built gradually<\/strong>, over months and years.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||14px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Your work might be excellent \u2014 but does your brand reflect that?<\/p>\n Ask yourself:<\/p>\n How do you show up online?<\/p>\n<\/li>\n Are you professional or playful in a way that undermines trust?<\/p>\n<\/li>\n Does your content position you as an expert or \u201cjust another artist\u201d?<\/p>\n<\/li>\n<\/ul>\n Your skill, pricing, and brand must align.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||14px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Inside my Hyperrealism Brows Mastery Program<\/strong>, I don\u2019t just teach technique.<\/p>\n I help artists with:<\/p>\n Positioning<\/p>\n<\/li>\n Branding<\/p>\n<\/li>\n Packaging their services<\/p>\n<\/li>\n Pricing psychology<\/p>\n<\/li>\n Attracting high-end clients<\/p>\n<\/li>\n<\/ul>\n We focus on targeting clients who can<\/em> afford premium work \u2014 not those looking for discounts.<\/p>\n Because building a profitable, sustainable business is far easier when you\u2019re serving the right audience.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||14px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Here\u2019s a simple truth:<\/p>\n When people pay more, they perceive<\/em> more value. Premium pricing isn\u2019t just about income \u2014 it\u2019s about positioning, trust, and authority.<\/p>\n And when paired with genuine expertise, it works.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||14px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n If you\u2019ve identified that:<\/p>\n No one in your area is offering Hyperrealism Brows<\/p>\n<\/li>\n You\u2019re ready to specialise<\/p>\n<\/li>\n You want to become known for one exceptional skill<\/p>\n<\/li>\n And you want to charge higher prices confidently<\/p>\n<\/li>\n<\/ul>\n Then this may be the path for you.<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=aXQvpiLClzc” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||3px|||” custom_padding=”||7px|||” global_module=”3863″ global_colors_info=”{}”]<\/p>\n If so, join the Hyperrealism Brows Foundation community, it’s free to join and you’ll be alongside over a thousand other artists who are all working towards the same thing. <\/span><\/p>\n Artists who share their practice work, ask the questions you didn’t know you were allowed to ask and remind you on the hard days that you’re not doing this alone.<\/span><\/p>\n
But very few know how to get there<\/strong>.<\/p>\n\n
Why Most PMU Artists Start Too Cheap<\/strong><\/h2>\n
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Not because it\u2019s strategic \u2014 but because it feels safe.<\/p>\nPricing Should Reflect Value, Not the Market Average<\/strong><\/h2>\n
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They choose you.<\/p>\nWhy Premium Pricing Attracts Better Clients<\/strong><\/h2>\n
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You\u2019re Not Selling a Treatment \u2014 You\u2019re Selling Expertise<\/strong><\/h2>\n
You\u2019re not just a technician.<\/p>\n\n
Common Pricing Mistakes That Keep Artists Stuck<\/strong><\/h2>\n
1. Competing with Cheap Prices<\/strong><\/h3>\n
It\u2019s a fast track to burnout.<\/p>\n2. Raising Prices Without Raising Value<\/strong><\/h3>\n
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3. Charging Premium Without a Premium Brand<\/strong><\/h3>\n
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How I Help Artists Reach Premium Pricing<\/strong><\/h2>\n
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The Psychology of Pricing (This Matters More Than You Think)<\/strong><\/h2>\n
When they pay less, they expect less.<\/p>\nIs Hyperrealism the Technique That Could Set You Apart?<\/strong><\/h2>\n
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Want to charge premium prices and attract high-end PMU clients, without doing it all alone?<\/strong><\/h3>\n
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