[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”||1px|||” global_colors_info=”{}”]Hi, Kim here from Kim Loy Studios \u2014 and this is part of my daily business vlog, where I share what I\u2019m actively working on inside my business. Not just what\u2019s going well, but also what I\u2019m struggling with, fixing, and improving in real time.<\/p>\n
I do this because if you run a PMU studio, sell online courses, or host masterclasses, I want you to learn from the real decisions I\u2019m making behind the scenes \u2014 so you can apply what works (and avoid what doesn\u2019t) in your own business.<\/p>\n
Today, I want to talk about something I see a lot of educators get wrong:<\/p>\n
Low-ticket offers \u2014 and why they stop converting.[\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||12px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
What Is a Low-Ticket Offer (And Why It Matters)?<\/strong><\/h2>\nA low-ticket offer is a relatively inexpensive digital product \u2014 usually sold via paid ads \u2014 that introduces people to your world.<\/p>\n
In my case, mine is a $47 mini course<\/strong> sold through Facebook ads.<\/p>\nIts role is simple:<\/p>\n
\n- \n
Attract new artists into my ecosystem<\/p>\n<\/li>\n
- \n
Provide genuine value<\/p>\n<\/li>\n
- \n
Build trust and authority<\/p>\n<\/li>\n
- \n
Feed the top of my funnel<\/p>\n<\/li>\n<\/ul>\n
Once someone buys this mini course, they\u2019re no longer a cold lead. They\u2019ve raised their hand, invested, and entered my world.<\/p>\n
From there, they\u2019re nurtured:<\/p>\n
\n- \n
Through regular email content<\/p>\n<\/li>\n
- \n
Inside my online school platform<\/p>\n<\/li>\n
- \n
Via consistent exposure to my teaching style, values, and philosophy<\/p>\n<\/li>\n<\/ul>\n
And over time, the right artists naturally progress into my Hyperrealism Brows Mastery Program<\/strong> \u2014 my flagship, high-ticket offer.<\/p>\nThat\u2019s the system.<\/p>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The Problem: Diminishing Returns<\/strong><\/h2>\nHere\u2019s where I need to be honest.<\/p>\n
I\u2019ve had this same low-ticket offer running for two years<\/strong>.<\/p>\nAnd while it performed exceptionally well<\/em> when I first launched it in March 2024, the data tells a very different story over time.<\/p>\nWhat I\u2019m seeing now is a steady decline in conversion rates<\/strong> \u2014 meaning:<\/p>\n\n- \n
Fewer people are buying once they land on the sales page<\/p>\n<\/li>\n
- \n
My ads are becoming more expensive<\/p>\n<\/li>\n
- \n
The return on ad spend is dropping<\/p>\n<\/li>\n<\/ul>\n
And this is happening despite improving everything on the backend<\/strong> \u2014 the emails, the onboarding, the content, the nurture.<\/p>\nSo what\u2019s really going on?<\/p>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Offer Fatigue (And Why It\u2019s Real)<\/strong><\/h2>\nWhat the data clearly shows is offer fatigue<\/strong>.<\/p>\nThe audience has simply seen the same offer too many times.<\/p>\n
Even if your product is good \u2014 even if it works<\/em> \u2014 people stop responding when they\u2019ve been exposed to the same message repeatedly.<\/p>\nAnd this is where many business owners get stuck:<\/p>\n
They assume the problem is their ads.
Or their copy.
Or the algorithm.<\/p>\n
When in reality\u2026 it\u2019s the offer itself that needs refreshing.<\/strong><\/p>\n[\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
How I\u2019m Fixing It (And What I Recommend You Do Too)<\/strong><\/h2>\nInstead of guessing what to create next, I went straight to my warm audience<\/strong>:<\/p>\n\n- \n
My email list<\/p>\n<\/li>\n
- \n
Artists inside my programs<\/p>\n<\/li>\n
- \n
My social media community<\/p>\n<\/li>\n<\/ul>\n
I asked them directly:<\/p>\n
\n\u201cWhat are you struggling with right now?\u201d<\/em>
\u201cWhat mini course would you actually want from me?\u201d<\/em><\/p>\n<\/blockquote>\nI gave them three options.<\/p>\n
And the response was unanimous.<\/p>\n
That clarity is gold.<\/p>\n
So now, I\u2019m creating a new mini course<\/strong>, built specifically around what my audience is asking for \u2014 not what I think<\/em> they need.<\/p>\nOnce it\u2019s ready, it will replace the old low-ticket offer and go back out through Facebook ads.<\/p>\n
The goal?<\/p>\n
\n- \n
Improve conversion rates<\/p>\n<\/li>\n
- \n
Lower ad costs<\/p>\n<\/li>\n
- \n
Bring higher-quality leads into my funnel<\/p>\n<\/li>\n
- \n
Restart momentum at the top of the business<\/p>\n<\/li>\n<\/ul>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Why Conversion Rates Matter More Than You Think<\/strong><\/h2>\nHere\u2019s the part many creatives ignore \u2014 but you can\u2019t afford to if you want to scale.<\/p>\n
If people aren\u2019t buying your low-ticket offer, your ads become expensive very quickly.<\/p>\n
If people are<\/em> buying:<\/p>\n\n- \n
Your ads effectively pay for themselves<\/p>\n<\/li>\n
- \n
You\u2019re building your list at low cost<\/p>\n<\/li>\n
- \n
You\u2019re feeding your high-ticket offers sustainably<\/p>\n<\/li>\n<\/ul>\n
This is why knowing your numbers matters.<\/p>\n
This is why tracking conversion rates matters.<\/p>\n
And this is why running the same offer forever is rarely a good idea.<\/p>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
If You\u2019re an Educator Struggling With This\u2026<\/strong><\/h2>\nIf you sell:<\/p>\n
\n- \n
Online courses<\/p>\n<\/li>\n
- \n
PMU trainings<\/p>\n<\/li>\n
- \n
Masterclasses<\/p>\n<\/li>\n
- \n
Mentorship programs<\/p>\n<\/li>\n<\/ul>\n
And you\u2019re struggling with:<\/p>\n
\n- \n
Getting consistent leads<\/p>\n<\/li>\n
- \n
Converting those leads<\/p>\n<\/li>\n
- \n
Understanding your numbers<\/p>\n<\/li>\n
- \n
Building a funnel that actually works<\/p>\n<\/li>\n<\/ul>\n
Then this is exactly the process I mentor people through.<\/p>\n
I\u2019m currently taking on a very small number of educators<\/strong> to coach them through the systems I\u2019ve built over the past two years \u2014 the same systems that helped me hit \u20ac130k last year on the training side alone<\/strong>.<\/p>\nIf you want guidance on how to structure, sell, and scale the education side of your business, we should talk.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/www.skool.com\/hyperrealism-brows-mastery\/about” url_new_window=”on” button_text=”Master the Hyperrealism Technique” button_alignment=”center” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=Di0iJ4K7u6Q” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||3px|||” custom_padding=”||7px|||” global_module=”3863″ global_colors_info=”{}”]<\/p>\n
Want to charge premium prices and attract high-end PMU clients, without doing it all alone?<\/strong><\/h3>\nIf so, join the Hyperrealism Brows Foundation community, it’s free to join and you’ll be alongside over a thousand other artists who are all working towards the same thing. <\/span><\/p>\nArtists who share their practice work, ask the questions you didn’t know you were allowed to ask and remind you on the hard days that you’re not doing this alone.<\/span><\/p>\n
Its role is simple:<\/p>\n
- \n
- \n
Attract new artists into my ecosystem<\/p>\n<\/li>\n
- \n
Provide genuine value<\/p>\n<\/li>\n
- \n
Build trust and authority<\/p>\n<\/li>\n
- \n
Feed the top of my funnel<\/p>\n<\/li>\n<\/ul>\n
Once someone buys this mini course, they\u2019re no longer a cold lead. They\u2019ve raised their hand, invested, and entered my world.<\/p>\n
From there, they\u2019re nurtured:<\/p>\n
- \n
- \n
Through regular email content<\/p>\n<\/li>\n
- \n
Inside my online school platform<\/p>\n<\/li>\n
- \n
Via consistent exposure to my teaching style, values, and philosophy<\/p>\n<\/li>\n<\/ul>\n
And over time, the right artists naturally progress into my Hyperrealism Brows Mastery Program<\/strong> \u2014 my flagship, high-ticket offer.<\/p>\n
That\u2019s the system.<\/p>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The Problem: Diminishing Returns<\/strong><\/h2>\n
Here\u2019s where I need to be honest.<\/p>\n
I\u2019ve had this same low-ticket offer running for two years<\/strong>.<\/p>\n
And while it performed exceptionally well<\/em> when I first launched it in March 2024, the data tells a very different story over time.<\/p>\n
What I\u2019m seeing now is a steady decline in conversion rates<\/strong> \u2014 meaning:<\/p>\n
- \n
- \n
Fewer people are buying once they land on the sales page<\/p>\n<\/li>\n
- \n
My ads are becoming more expensive<\/p>\n<\/li>\n
- \n
The return on ad spend is dropping<\/p>\n<\/li>\n<\/ul>\n
And this is happening despite improving everything on the backend<\/strong> \u2014 the emails, the onboarding, the content, the nurture.<\/p>\n
So what\u2019s really going on?<\/p>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Offer Fatigue (And Why It\u2019s Real)<\/strong><\/h2>\n
What the data clearly shows is offer fatigue<\/strong>.<\/p>\n
The audience has simply seen the same offer too many times.<\/p>\n
Even if your product is good \u2014 even if it works<\/em> \u2014 people stop responding when they\u2019ve been exposed to the same message repeatedly.<\/p>\n
And this is where many business owners get stuck:<\/p>\n
They assume the problem is their ads.
Or their copy.
Or the algorithm.<\/p>\nWhen in reality\u2026 it\u2019s the offer itself that needs refreshing.<\/strong><\/p>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
How I\u2019m Fixing It (And What I Recommend You Do Too)<\/strong><\/h2>\n
Instead of guessing what to create next, I went straight to my warm audience<\/strong>:<\/p>\n
- \n
- \n
My email list<\/p>\n<\/li>\n
- \n
Artists inside my programs<\/p>\n<\/li>\n
- \n
My social media community<\/p>\n<\/li>\n<\/ul>\n
I asked them directly:<\/p>\n
\n
\u201cWhat are you struggling with right now?\u201d<\/em>
\u201cWhat mini course would you actually want from me?\u201d<\/em><\/p>\n<\/blockquote>\nI gave them three options.<\/p>\n
And the response was unanimous.<\/p>\n
That clarity is gold.<\/p>\n
So now, I\u2019m creating a new mini course<\/strong>, built specifically around what my audience is asking for \u2014 not what I think<\/em> they need.<\/p>\n
Once it\u2019s ready, it will replace the old low-ticket offer and go back out through Facebook ads.<\/p>\n
The goal?<\/p>\n
- \n
- \n
Improve conversion rates<\/p>\n<\/li>\n
- \n
Lower ad costs<\/p>\n<\/li>\n
- \n
Bring higher-quality leads into my funnel<\/p>\n<\/li>\n
- \n
Restart momentum at the top of the business<\/p>\n<\/li>\n<\/ul>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Why Conversion Rates Matter More Than You Think<\/strong><\/h2>\n
Here\u2019s the part many creatives ignore \u2014 but you can\u2019t afford to if you want to scale.<\/p>\n
If people aren\u2019t buying your low-ticket offer, your ads become expensive very quickly.<\/p>\n
If people are<\/em> buying:<\/p>\n
- \n
- \n
Your ads effectively pay for themselves<\/p>\n<\/li>\n
- \n
You\u2019re building your list at low cost<\/p>\n<\/li>\n
- \n
You\u2019re feeding your high-ticket offers sustainably<\/p>\n<\/li>\n<\/ul>\n
This is why knowing your numbers matters.<\/p>\n
This is why tracking conversion rates matters.<\/p>\n
And this is why running the same offer forever is rarely a good idea.<\/p>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
If You\u2019re an Educator Struggling With This\u2026<\/strong><\/h2>\n
If you sell:<\/p>\n
- \n
- \n
Online courses<\/p>\n<\/li>\n
- \n
PMU trainings<\/p>\n<\/li>\n
- \n
Masterclasses<\/p>\n<\/li>\n
- \n
Mentorship programs<\/p>\n<\/li>\n<\/ul>\n
And you\u2019re struggling with:<\/p>\n
- \n
- \n
Getting consistent leads<\/p>\n<\/li>\n
- \n
Converting those leads<\/p>\n<\/li>\n
- \n
Understanding your numbers<\/p>\n<\/li>\n
- \n
Building a funnel that actually works<\/p>\n<\/li>\n<\/ul>\n
Then this is exactly the process I mentor people through.<\/p>\n
I\u2019m currently taking on a very small number of educators<\/strong> to coach them through the systems I\u2019ve built over the past two years \u2014 the same systems that helped me hit \u20ac130k last year on the training side alone<\/strong>.<\/p>\n
If you want guidance on how to structure, sell, and scale the education side of your business, we should talk.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/www.skool.com\/hyperrealism-brows-mastery\/about” url_new_window=”on” button_text=”Master the Hyperrealism Technique” button_alignment=”center” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=Di0iJ4K7u6Q” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_divider _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||3px|||” custom_padding=”||7px|||” global_module=”3863″ global_colors_info=”{}”]<\/p>\n
Want to charge premium prices and attract high-end PMU clients, without doing it all alone?<\/strong><\/h3>\n
If so, join the Hyperrealism Brows Foundation community, it’s free to join and you’ll be alongside over a thousand other artists who are all working towards the same thing. <\/span><\/p>\n
Artists who share their practice work, ask the questions you didn’t know you were allowed to ask and remind you on the hard days that you’re not doing this alone.<\/span><\/p>\n
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